Chapter 2 of Thinking Into Results introduces us to the concept of the “knowing/doing gap.”

Bob Proctor starts by relating a few times in which he failed to follow through on instructions and whether given by a parent, employer, or spouse, in each instance though he knew and wanted to follow through, he failed.

Why?

“A Worthy Ideal” – Setting  and Achieving Worthy Goals is the first lesson in Thinking Into Results. 

As the name implies, this lesson’s overarching aim is to teach people how to approach goal setting.

Firstly, Bob Proctor points out that only a small percentage of the population that goes to the trouble to set goals

Thinking Into Results (“TIR”) is a masterful program designed to assist leaders and their firms to achieve extraordinary results in their professional and personal lives.

Based on over a half century of the study and teachings of humans success and achievement, the program provides a straight-forward, methodical, step-by-step disection and reconstruction of the aggregated thoughts

Have you ever wondered why some tech companies make it big while others never get off the ground?

The answers are just as applicable to the individual as it is to the companies which reach for and grab the brass ring.

Here’s the original idea. They call it the “Betamax problem.”

Decades before internet streaming