REPRODUCED WITH(OUT) PERMISSION[1]

RE:         The Wall Street Journal Tuesday, November 28, 2000[2]

                No. 5 | In a Series on Unique Brand Challenges

                Jim McDowell, Vice President, Marketing, BMW of North America

The Ultimate Brand?

 

On beginnings. I went to Colorado College and then studied public policy at Harvard. So it’s not

Will is a powerful mental faculty. The ability to focus to the exclusion of other distractions for extended periods of time generates phenomenal results when called forward for necessary assignment.

Yet must we be resigned to the allotment of will power each assigned to us at birth or can we actually do something to increase